If you are interested in buying wine online, then you already have an advantage: the Internet. Indeed, many long-time wine lovers still haven’t figured out that buying wine online is better than buying wine at the grocery or liquor store. Here are some reasons why:
Buying Wine Online is Unique
Ordering wine online guarantees that your wine rack will always be interesting. When guests come to visit, you won’t be serving them the same old brands they see on the grocery shelves; you’ll be popping the cork on something new and different. In fact, many good dinner conversations start around a bottle of wine–and yours will always be something to talk about.
Buying Wine Online is Convenient
There’s something special about having a case of good wine come to you, instead of vice versa. Especially if you join a wine club or schedule regular shipments from your favorite wineries, you’ll know that more of your favorites are always on the way. And some wine clubs make suggestions based on your individual preferences–something you never get at the store!
You Can Read Reviews
One big advantage of buying wine online comes in the form of other people’s reviews. At a grocery store, every new bottle is a mystery. Sure, you can read the label, but that tells you only what the producer wants you to hear. On the Internet, however, you get the benefit of all those brave souls who have ventured into the bottle before you. Online reviews can give you confidence that your purchase will be more likely to suit your palate (and also give you a chance to pick up more wine tasting lingo). Online reviews are a huge bonus!
Consistent High Quality
Especially if you buy your wine directly from a small winery, you’ll probably find your online wine purchases to consistently outperform the mass-produced labels at your grocery store. It’s not just the extra care that goes into each barrel and bottle–it’s also the way small wineries handle, package, and ship their creations. And if you buy wine online from a dedicated reseller or wine broker, you can rest assured that they are working to keep their reputation by offering consistent quality options. Grocery store shelves exist to “get in and get it out.” Online wine suppliers take more care to provide you with the best products.
Buying Wine Online is a Better Deal
Finally, the consistently high quality you receive comes with a smaller price tag. Wineries and online suppliers routinely sell bottles in the twenty-to-thirty dollar range that would cost a lot more at a store–and specialized wine boutique stores can have markups of 50% or more! On top of that, many wineries only sell directly, either at the winery itself or on the Internet. Their superior product just isn’t available anywhere else. That makes online ordering a Great Wine Deal!
So, place your order, enjoy the anticipation, and relish the results. You can be assured that ordering wine online is a smart decision!